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Course In Sports Management

Tipo: Curso | Modalidad: Presencial | Precio: Consultar | cursos deportes

The Course In Sports Management is in Madrid. WHY STUDY AT ESE The European School of Economics (ESE) is a private College of Higher Education […]


The Course In Sports Management is in Madrid.

The European School of Economics (ESE) is a private College of Higher Education in international business, offering unique bachelor, master, MBA, and certificate programmes at its centres in London, New York, Rome, Milan,Florence and Madrid.

The ESE educational philosophy not only assists students in identifying a career path, but also encourages them to have the courage to follow a dream and passion – whether it be for the sports industry, finance, fashion events, travel, communications, or any other area. The undergraduate specialisations and certificate programmes have been especially designed to offer students specialised training within a range of cutting edge business fields. The ESE internship programme, open to bachelor, master, certificate and ESE short courses students, is a critical competitive factor for achieving hands-on experience in a field of special interest.

ESE graduates are among the most competitive business professionals on the market, prepared for leadership roles in international marketing, finance,communication and management.


By its very nature the world of sports commands particular attention. Sporting activities invite individuals to participate in various levels – emotional, physical, and intellectual. These activities provide an expressive outlet for an array of the human needs, satisfying the desire to be challenged, succeed, and to interact in a group. Sporting activities are unique in that the sense of achievement attained is both intensely personal and group oriented.
The ESE Short Course in Sports Management provides students with an expansive view of various sporting areas and with the skills required to succeed in this field of management, from controlling fan-packed stadiums, to controlling the production of sports memorabilia and single player management. The specialisation in sports management endows students with a thorough understanding of the dynamic issues and practices present in sport management. Three central topics will be mastered in this course: sports management, sports marketing and sports event organisation.

Sports Management course is delivered through a series of tutorials and seminars including case studies. Assessment is usually through a group project and presentation. Upon successful completion of the course, students are awarded an ESE certificate of attendence and receive a transcript. 

Duración Course In Sports Management COURSE CALENDAR Starting date: Monday January 14, 2013 PROGRAMME FEES Application fee: 50€ Registration fee: 500€ Tuition fee: 4.500€
Provide students the fundamentals and key knowledge of sports management and its main drivers, via sharing conceptual tools and global/local practical cases of the sport scene. In general, students will understand, among other topics, the development process of business and marketing exploitation, the integration of sports communications and also the role of event management within the sport scene, together with their strategy, planning and execution phases, including the actors involved and their interactions and dynamics.
Temario Course In Sports Management MODULE 1. FUNDAMENTALS, DEVELOPMENT &IMPACT ( 15H) Main content: history, structure - governing bodies & sector players - , economical & social impact of sports. MODULE 2. EVENT MANAGEMENT (15H) Main content: the hosting of sports events, its impacts on the local environment, economy and industry, including its international importance, the relevance of scale, owners and organizers and the roles they play, the planning process, impact & legacies, revenue maximization, marketing planning & implementation, events sponsorships, ticketing, etc. MODULE 3. INTEGRATED MARKETING COMMUNICATIONS (15H) Main content: the integration of marketing communications areas within the sports sector, such as Advertising, Sponsorships, Retail Communication, PR, etc., including digital and social media. MODULE 4. MARKETING BUSINESS EXPLOITATION (15H) Main content: marketing exploitation areas, their players & dynamics, marketing and business strategies in general, merchandising, licensing, TV rights, sponsorships rights, sport betting, agencies and other players, etc.    MODULE 5. MARKETING RESEARCH, EVALUATION AND INTELLIGENCE (15H) Main content: insights and intelligence via market research, media evaluation, market intelligence, consulting solutions and other metrics for the strategic development and control of sports marketing and business initiatives.
Temática: cursos deportes. Etiquetas: Curso direccion deportiva. Tipo: Curso. Modalidad: Presencial. País: España. Estado: Cursos cerrados.

¿Quién lo imparte?

European School of Economics – ESE

European School of Economics – ESE

Provincia: Madrid. Localidad: Madrid.
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