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Course In International Marketing

Tipo: Curso | Modalidad: Presencial | Precio: Consultar | cursos marketing

The Course In International Marketing is in Madrid. The European School of Economics (ESE) is a private College of Higher Education offering at its centres […]

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The Course In International Marketing is in Madrid.

The European School of Economics (ESE) is a private College of Higher Education offering at its centres in London, New York, Rome, Milan, Florence, and Madrid, undergraduate and postgraduate courses leading to the degrees awarded by the University of  Buckingham, named for the third consecutive year the “Best University in the UK” for student satisfaction by the 2008 National Students Survey, according to the Higher Education Funding Council in England.

The ESE mission is to develop a new generation of entrepreneurs and managers with the personal qualities, attitudes and skills required to create, inspire and lead the organisations of the future.

Therefore, we have designed a very peculiar student-centred educational approach focused on a range of curricular and extra curricular activities aimed above all to enhance personal development and self awareness and master a new idea of leadership, whereby responsibility, commitment and integrity are strongly interconnected.

At ESE we believe that individuals can transform their environment and the economy of their countries, by evolving their ideas and system of values. As we face times of struggle and new values and business approaches need to be identified, the only way to move beyond a vision of fear and crisis into a vision of strength is to make a paradigm shift, develop greater integrity and responsibility and equip the leaders of the future with new ways of thinking.  

Only passionate, responsible and enlightened individuals who have discovered their life purpose and do exactly what they love, can eventually contribute to the financial success of their countries and organisations.

ESE seeks an interactive and highly diversified community of individuals willing to challenge each other to grow, both intellectually and professionally.

The majority of our students speak more than two languages. Our renowned guest speakers and seasoned faculty and academic staff come from leading British, American, Spanish and Italian Universities and Business Schools and are strongly committed to sharpen our students’ minds and satisfy their appetite for new knowledge and independent thinking.

As a result we have a rich, multi-cultural student and faculty body representing a broad range of professional interests, approaches and views of the today’s business scenario.

INTERNSHIP

As an integral part of the Certificate /Short Course studies, In-company Training Programmes are provided upon successful completion of all modules, with a placement of variable duration which may be carried out in Spain or in any other country worldwide.

Access to the In-company Training Programmes in companies overseas will only be given to students with an adequate knowledge of the English language, in the same way as students of non-Spanish nationality who access the In-company Training Programmes in companies with headquarters in Spain must demonstrate a good knowledge of the Spanish language.

ALL STUDENTS WHO DO NOT SPEAK SPANISH, MUST TAKE SPANISH LANGUAGE LESSONS DURING THE PROGRAMME IN ORDER TO REACH THE MINIMUM REQUIRED LEVEL THAT ALLOWS EACH ONE TO ACCESS INTERNSHIPS IN SPAIN.

DURING THE COURSE STUDENTS MUST PRESENT A CERTIFICATE OF ATTENDANCE TO THE EUROPEAN SCHOOL OF ECONOMICS THAT PROVES THE LESSONS ARE TAKING PLACE, AND STATES THE PROGRESS OF EACH STUDENT REGARDING THE LEARNING OUTCOME OF THE SPANISH LANGUAGE.

Duración Course In International Marketing COURSE CALENDAR Starting date: Monday January 14, 2013 PROGRAMME FEES Application fee: 50€ Registration fee: 500€ Tuition fee: 4.500€
What can ESE do for you? The European School of Economics is an international business school with a global reach, embracing students and locations distributed throughout the world. The cornerstones of the ESE Short Course in International Marketing are: •Intimate Class settings •Strong attention to personal development •Daily interaction with a highly diversified and multi-cultural community of peers, seasoned advisors, renowned Faculty and distinguished guest speakers •Mix of theoretical knowledge, practical skills and experience that will enhance students’ professional development and future employment •Possibility to join our highly tailored In-Company training programme if choosing our 3 month optional internship program. ESE will help YOU: •Develop leadership and entrepreneurial skills based on responsibility, integrity and sense of ownership •Gain an international understanding of the today’s business practices and challenges •Acquire hands-on knowledge of the today’s business environment through a highly tailored In-Company training programme and the contact with leading guest speakers and representatives of the 21st Century marketplace. YOU will benefit from the Short Course in International Marketing if YOU are willing to: •Develop your skills and challenge yourself •Interact with different cultures •Pursue your career in a competitive international business environment
Temario Course In International Marketing The Short Course in International Marketing is divided in self-contained units called modules. In order to complete a certificate programme students must take a total of 4 or 6 modules. The modules are the following: •E-Business and E-Commerce instructs students how to evaluate the contribution of e-commerce and determine how best to optimism the use these technological structures as strategic tool. The module examines the business models most suited to the E-Business and E-Commerce world. •International Strategic Marketing includes both research findings as well as practical examinations of marketing in organizations. In particular students are encouraged to construct marketing strategies in countries outside their own and to evaluate the latest theoretical approaches to a new international market opportunity. •The Consumer Behaviour module: how customers and consumers behave’ has been highlighted as one of the fundamental issues, which serves to establish the identity of the field of marketing, distinguishes it from other fields and disciplines and compels further research inquiry. The module introduces a wide range of behavioural concepts, and explores the strategic implications of customer behaviour for marketers. The module challenges students to explore the realities and implications of buyer behaviour. Key to the module is demonstrating how an understanding of buyer behaviour can help to improve strategic decision making.   •Integrated Marketing Communication uses both theory and practical examples to examine the role of both marketing communications and promotional management. The connectivity between marketing communication and marketing strategy is explained as well as examining criteria for using different promotional techniques and media especially with regard integrated campaigns. •International Business Management addresses the significant issues of crossing national borders in the business world. It both identifies the benefits of such new markets as well as highlighting some of the operational, legal and logistical problems that commonly occur. •The Sales Promotion module addresses the “revolutionary” changes caused by technology, globalization, and ethical concerns. To remain relevant, today’s sales force needs to deliver a higher level of professionalism to an increasingly sophisticated customer base. This course examines the role of personal selling in a complex environment. Students learn theory and gain practice in prospecting, presenting, overcoming objections, closing and follow-up.                        The optional 3 month In-Company training programme offered after the completion of the modules is aimed to: •    Apply course knowledge into practical situations within the work environment •    Develop your inner qualities and gain a practical understanding of the concept of individual responsibility •    Test your career plans by obtaining experience in your chosen field •    Extend your professional network and assess internship provider for future employment opportunities
Temática: cursos marketing. Etiquetas: Curso marketing y Curso marketing internacional. Tipo: Curso. Modalidad: Presencial. País: España. Estado: Cursos cerrados.

¿Quién lo imparte?

European School of Economics – ESE

European School of Economics – ESE

Provincia: Madrid. Localidad: Madrid.
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